As Creative Director for Old Navy’s "Once More '94" marketing campaign, I led the creative direction for a multi-channel strategy that brought the brand’s 1990s nostalgia to life. The campaign spanned digital, social, in-store, and out-of-home media, blending a nostalgic aesthetic with contemporary relevance to engage both millennials and Gen Z. A key highlight was the creation of a limited-edition '90s-inspired zine, immersing consumers in the era’s cultural vibe while reinforcing Old Navy’s essence and connecting with a new generation of fans.
Shot by Zoey Grossman. Video animation by Molly Dickson.